Aidan McClure

Chief Creative Officer, Wonderhood Studios

If craft without idea is polishing a turd, idea without craft is polishing with a turd

Aidan started his career in advertising 15 years ago working at some of London’s top agencies, including AMV, Mother, BBH.

He joined fledgling agency adam&eve in 2010 writing award winning work for Phones 4U, Google, Fosters, and John Lewis.  When adam&eve merged with DDB in 2012 he was made Creative Director of Google before becoming UK Creative Director of VW in 2014.  He also creative directed award-winning work across John Smith’s, Colman’s, The AA, and McCain foods.

In 2016 Aidan joined the BBC to help set up BBC Creative: the corporation’s in-house agency.  Within two years BBC Creative was responsible for all of the BBC’s marketing output totalling over 1200 campaigns a year.  This included the 2018 World Cup and 2017’s Christmas campaign The Supporting Act, which was the BBC’s most successful commercial ever, winning numerous UK and international awards. 

Aidan joined Wonderhood Studios in September 2018 as a founding partner and CCO.