Arrows Shortlist

We are so excited to announce the shortlist for ARROWS awards for The British Arrows 2018!

ALCOHOLIC DRINKS

Absolut, Vodka, Equal Love
made for BBH by Somesuch, directed by Aoife McArdle.

Absolut, Vodka, One Night
made for BBH by Park Pictures, directed by Emmanuel 'Chivo' Lubezki.

Heineken, Worlds Apart
made for Publicis by RSA Films, directed by Toby Dye.

NON-ALCOHOLIC DRINKS

Berocca, Be More Berocca
made for J. Walter Thompson by MPC Creative, directed by Diarmid Harrison-Murray.

Bulk Powders, Dominate Life
made for Droga5 London by Biscuit Filmworks, directed by Aaron Stoller.

Lucozade, Lucozade Sport, Anthony Joshua 90"
made for Grey London by Smuggler, directed by Christopher Hewitt.

AUTOMOTIVE

Audi, Clowns
made for BBH by Rattling Stick, directed by Ringan Ledwidge.

Honda, Film on Four, Dream Makers
made for Wieden+Kennedy London by Time Based Arts, directed by James Allen and Mike Skrgatic.

Mini, John Cooper Works, The Faith of a Few
made for Jung von Matt by ANORAK x Somesuch, directed by Daniel Wolfe.

Renault, The Ultimate Test Drive
made for Publicis by Believe Media London, directed by Michel + Nico.

Sky Atlantic, Volvo, Human Made Stories 2 - Music of the Mind
made for Grey London by Pulse Films, directed by D.A.R.Y.L.

Volkswagen, Golf GTE, The Button
made for adam&eveDDB by Independent Films, directed by Gary Freedman.

CHARITY & PUBLIC SERVICE

Breast Cancer Now, Breast Cancer Awareness, 2050
made by Great Guns, directed by Duncan Christie.

British Airways, Comic Relief, Comic Relief Safety Video
made for BBH by 2AM, directed by Becky Martin.

Channel 4 and O2, Paco Rabanne, Amazon, Freeview and Specsavers, RNIB Sight Loss Ad Break
made for Channel 4 Sales - Pl4y, 4creative and The&Partnership London by 4creative, directed by Barry Dyer.

CoppaFeel!, Hands Down
made for Fold7 by Riff Raff, directed by Ivana Bobic.

Macmillan, Cancer Support, Life with Cancer - Dad
made for VCCP by Outsider, directed by Jim Gilchrist.

Mayor of London, Greater London Authority, Knife Crime, London Needs You Alive
made for AMVBBDO by Academy Films, directed by Novemba.

Oxfam, The Heist No One Is Talking About
made for Don't Panic by Stink Films, directed by Tom Green.

Pride in London, The Apology
made for WCRS by Pulse Films, directed by Fred Scott.

Prince's Trust, Youth Can Do It
made for The&Partnership London by Park Pictures, directed by Andrea Arnold.

Red Cross, Every Parent's Worst Nightmare
made for adam&eveDDB by HLA, directed by Simon Ratigan.

COMPUTER GAMES & TOYS

EA Sports, FIFA 18, More Than A Game
made for adam&eveDDB by Smuggler, directed by Adam Berg.

DIGITAL SERVICES

BT, BT Sport, Being Dele 60"
made for AMVBBDO by Blink Productions, directed by Pedro Martin-Calero.

giffgaff, Mobile Network, The Big Swim
made for Who Wot Why by Dark Energy Films, directed by Sean Thompson.

Google, YouTube, Viewers
made for AMVBBDO by Pulse Films, directed by Thirtytwo.

Instagram, Instagram Stories, A day on planet Stories
made for Wieden+Kennedy Amsterdam by Caviar, directed by Dent De Cuir.

Square Space, Build A Website, Atlas
made for Media Sages by Biscuit Filmworks, directed by Andreas Nilsson.

Virgin Media, Fibre Broadband, Delivering Awesome
made for BBH by Rogue, directed by Sam Brown.

ELECTRONICS

Apple, iPhone 7 Plus, Barbers
made for Apple by Furlined, directed by Dougal Wilson.

Bose, Bose Headphones, Alive
made for Grey London by Smuggler, directed by Miles Jay.

Canon, Cameras, Boundaries
made for VCCP by Riff Raff, directed by Megaforce.

OnePlus, OnePlus 5, Lake Blood
made for Lucky Generals by Knucklehead, directed by Ben Gregor.

Samsung, Samsung Gear VR, Ostrich
made for Leo Burnett Chicago by MJZ London, directed by Matthijs van Heijningen.

ENTERTAINMENT PROMOTIONS

BBC, BBC One, The Supporting Act
made for BBC Creative by Blinkink at Blink, directed by Elliot Dear.

BBC, CBeebies, Differences
made for Karmarama by Smuggler, directed by Joshua Neale.

BT, BT Sport, Being Dele 90"
made for AMVBBDO by Blink Productions, directed by Pedro Martin-Calero.

Channel 4, The Great British Bake Off
made for 4creative by Blinkink at Blink, directed by Parabella.

FASHION

H&M, Fashion Fall 2'30"
made for adam&eveDDB by Caviar, directed by Karim Huu Do.

Lacoste, Timeless
made for BETC Paris by Academy Films and Wanda, directed by Seb Edwards.

FINANCIAL & CORPORATE SERVICES

Barclays, Digital Safety, Hospital
made for BBH by Outsider, directed by James Rouse.

E.ON, Solar PV Batteries, E.ON x Gorillaz: A Solar Collaboration
made for WCRS by Blinkink at Blink, directed by Noah Harris.

HSBC, Global Citizen
made for J. Walter Thompson by Gorgeous, directed by Chris Palmer.

Kwiff, It's perfectly normal. Until it's kwiffed. - Bedlam
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

Kwiff, It's perfectly normal. Until it's kwiffed. - Caught Glass 50"
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

Kwiff, It's perfectly normal. Until it's kwiffed. - Father & Son
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

MoneySuperMarket, MoneySuperMarket.com, Epic Lift
made for Mother by Blink Productions, directed by The Bobbsey Twins from Homicide.

FOOD

KFC, KFC Ricebox, Lunchtime is coming
made for BBH by MindsEye, directed by Ben Taylor.

KFC, The Whole Chicken
made for Mother by Knucklehead, directed by Siri Bunford.

McCain, We Are Family
made for adam&eveDDB by Knucklehead, directed by Finn McGough.

Unilever, Marmite, The Gene Project
made for adam&eveDDB by Outsider, directed by James Rouse.

Warburtons, Seeded Batch, Pride and Breadjudice
made for WCRS by Another Film Company, directed by Declan Lowney.

HOUSEHOLD GOODS

Boots, Christmas Gifts, Sisters
made for Ogilvy UK by Pulse Films, directed by Benito Montorio.

Essity, Libresse/Bodyform, #Bloodnormal
made for AMVBBDO by Somesuch, directed by Daniel Wolfe.

Mars Petcare, Dreamies, Delicatz
made for adam&eveDDB by Caviar, directed by Keith Schofield.

Procter & Gamble, Pampers, #ThankYouMidwife
made for Saatchi & Saatchi by HLA, directed by Simon Ratigan.

Procter & Gamble, Pampers, Little Fighters 30"
made for Saatchi & Saatchi by Moxie Pictures, directed by Luke Franklin.

RETAILERS

Aldi, Christmas, Kevin the Carrot
made for McCann Manchester by Psyop and Stink, directed by Psyop.

Boots, Christmas Gifts, Sisters
made for Ogilvy UK by Pulse Films, directed by Benito Montorio.

IKEA, Hooray! To the Wonderful Everyday
made for Mother by Gorgeous, directed by Patrick Daughters.

John Lewis, Christmas, Moz the Monster
made for adam&eveDDB by Partizan, directed by Michel Gondry.

KFC, KFC Ricebox, Lunchtime is coming
made for BBH by MindsEye, directed by Ben Taylor.

Marks & Spencer, Christmas, Paddington and the Christmas Visitor
made for Grey London by Rattling Stick, directed by Daniel Kleinman.

TK Maxx, Spring Summer, The Small Prices
made for Wieden+Kennedy London by Bold, directed by Adam & Dave.

SPORTS

Channel 4, Women's Euros 2017
made by 4creative, directed by Alex Boutell.

Nike, Nike Running, Mo Farah - Smile
made for Wieden+Kennedy London by Rogue, directed by Mark Zibert.

On, on-running.com, We Are All One
made for The Bay 13 Institute by Hungry Man, directed by Richard Bullock.

TRANSPORT & TOURISM

British Airways, Comic Relief, Comic Relief Safety Video
made for BBH by 2AM, directed by Becky Martin.

GWR, Great Western Railway, Famous Five
made for adam&eveDDB by Friends Electric, directed by Pete Candeland.

Heathrow Airport, It's A Wonderful Flight
made for Havas London by Outsider, directed by DOM&NIC.

BRANDED ENTERTAINMENT

Apple, iPhone 7, Détour
made for TBWA\Media Arts Lab by Partizan, directed by Michel Gondry.

Google, YouTube, Rocket Man
made for AKQA by Blinkink at Blink, directed by Majid Adin and Stephen McNally.

Nokia, Don't Just Connect, Unite, Ballet in Kibera
made for Mother by Knucklehead, directed by Maceo Frost.

On, on-running.com, We Are All One
made for The Bay 13 Institute by Hungry Man, directed by Richard Bullock.

Sky Atlantic, Volvo, Human Made Stories 2 - Music of the Mind
made for Grey London by Pulse Films, directed by D.A.R.Y.L.

Vero, Robot & Scarecrow
made by Nexus Studios, DMC Film and Factory Fifteen, directed by Kibwe Tavares.

OUT OF HOME VIDEO ADVERTISING

The Born Free Foundation, #TankFree
made for WCRS by The Mill.

Volkswagen, T-Roc, Born Confident
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

INTERACTIVE VIDEO ADVERTISING

BBC, Make Me
made by BBC Creative, directed by Arvid Harnqvist and Amar Marwaha.

Expedia, Holiday Bookings App, Visit Britain
made for 180 LA by FRIEND, directed by Tim & Joe.

The Born Free Foundation, #TankFree
made for WCRS by The Mill.

INTERNATIONAL

Edeka, 2117
made for Jung von Matt by MJZ London, directed by Matthijs van Heijningen.

Finish, Dishwasher Tablets, I Love Doing Dishes
made for Wieden+Kennedy London by FRIEND, directed by Ian Pons Jewell.

Gatorade, G Active, Water Made Active
made for TBWA Chiat Day by UNIT9 and Machine Shop, directed by Cole Paviour.

Migros, Christmas, Finn
made for Wirz Werbung AG by Passion Animation Studios and Stories AG, directed by Kyra & Constantin and Ben Liam Jones.

Nike, What Girls Are Made Of
made for Wieden+Kennedy London by Riff Raff, directed by David Wilson.

Under Armour, Yusra
made for Nordpol + Hamburg by Smuggler, directed by Björn Rühmann.

NEW ADVERTISER

Kwiff, It's perfectly normal.Until it's kwiffed. - Caught Glass 50"
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

BEST UP TO AND INCLUDING 15 SECOND

Argos, 80 Days Of Argos
made for The&Partnership London by FRIEND, directed by Tim & Joe.

Google, YouTube, Viewers: Cooking
made for AMVBBDO by Pulse Films, directed by Thirtytwo.

Google, YouTube, Viewers: Yoga
made for AMVBBDO by Pulse Films, directed by Thirtytwo.

BEST OVER 15 AND UP TO & INCLUDING 30 SECOND

Barclays, Digital Safety, Hospital
made for BBH by Outsider, directed by James Rouse.

Kwiff, It's perfectly normal. Until it's kwiffed. - Caught Glass 30"
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

Square Space, Build A Website, Atlas
made for Media Sages by Biscuit Filmworks, directed by Andreas Nilsson.

VISA, Holiday Money, Rummager
made for Saatchi & Saatchi by Somesuch, directed by Sam Hibbard.

BEST OVER 30 AND UP TO & INCLUDING 60 SECOND

Absolut, Vodka, One Night
made for BBH by Park Pictures, directed by Emmanuel 'Chivo' Lubezki.

Boots, Christmas Gifts, Sisters
made for Ogilvy UK by Pulse Films, directed by Benito Montorio.

Canon, Cameras, Boundaries
made for VCCP by Riff Raff, directed by Megaforce.

GWR, Great Western Railway, Famous Five
made for adam&eveDDB by Friends Electric, directed by Pete Candeland.

H&M, Fashion Fall 60"
made for adam&eveDDB by Caviar, directed by Karim Huu Do.

McCain, We Are Family
made for adam&eveDDB by Knucklehead, directed by Finn McGough.

Procter & Gamble, Pampers, Little Fighters 60"
made for Saatchi & Saatchi by Moxie Pictures, directed by Luke Franklin.

Samsung, Samsung Gear VR, Ostrich
made for Leo Burnett Chicago by MJZ London, directed by Matthijs van Heijningen.

TK Maxx, Spring Summer, The Small Prices
made for Wieden+Kennedy London by Bold, directed by Adam & Dave.

Volkswagen, Golf GTE, The Button
made for adam&eveDDB by Independent Films, directed by Gary Freedman.

Volkswagen, T-Roc, Born Confident
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

BEST OVER 60 AND UP TO & INCLUDING 90 SECOND

Audi, Clowns
made for BBH by Rattling Stick, directed by Ringan Ledwidge.

EA Sports, FIFA 18, More Than A Game 90"
made for adam&eveDDB by Smuggler, directed by Adam Berg.

giffgaff, Mobile Network, The Big Swim
made for Who Wot Why by Dark Energy Films, directed by Sean Thompson.

Google, YouTube, Viewers
made for AMVBBDO by Pulse Films, directed by Thirtytwo.

Lacoste, Timeless
made for BETC Paris by Academy Films and Wanda, directed by Seb Edwards.

Marks & Spencer, Christmas, Paddington and the Christmas Visitor
made for Grey London by Rattling Stick, directed by Daniel Kleinman.

Red Cross, Every Parent's Worst Nightmare
made for adam&eveDDB by HLA, directed by Simon Ratigan.

Unilever, Marmite, The Gene Project
made for adam&eveDDB by Outsider, directed by James Rouse.

Virgin Media, Fibre Broadband, Delivering Awesome
made for BBH by Rogue, directed by Sam Brown.

BEST OVER 90 SECOND COMMERCIAL

Absolut, Vodka, Equal Love
made for BBH by Somesuch, directed by Aoife McArdle.

EA Sports, FIFA 18, More Than A Game
made for adam&eveDDB by Smuggler, directed by Adam Berg.

Essity, Libresse/Bodyform, #Bloodnormal
made for AMVBBDO by Somesuch, directed by Daniel Wolfe.

H&M, Fashion Fall 2'30"
made for adam&eveDDB by Caviar, directed by Karim Huu Do.

MoneySuperMarket, MoneySuperMarket.com, Epic Lift
made for Mother by Blink Productions, directed by The Bobbsey Twins from Homicide.

Oxfam, The Heist No One Is Talking About
made for Don't Panic by Stink Films, directed by Tom Green.

Warburtons, Seeded Batch, Pride and Breadjudice
made for WCRS by Another Film Company, directed by Declan Lowney.

INTEGRATED

Channel 4, The Great British Bake Off
made by 4creative.

Domino's, The Official Food of Everything
made by VCCP.

EA Sports, FIFA 18, More Than A Game
made by adam&eveDDB.

Essity, Libresse/Bodyform, #Bloodnormal
made by AMVBBDO.

John Lewis, Christmas, Moz the Monster
made by adam&eveDDB.

Mayor of London, Greater London Authority, Knife Crime, London Needs You Alive
made by AMVBBDO.

Pride in London, Love Happens Here
made by WCRS.

Unilever, Marmite, The Gene Project
made by adam&eveDDB.

Volkswagen, T-Roc, Born Confident
made by adam&eveDDB.

SPONSORSHIP CAMPAIGN

CompareTheMarket.com, Kovonation Street Opening
made for VCCP Blue by Passion Animation Studios, directed by Dave Scanlon.

Dr Oetker, Baking Products, Cakes with Character
made for Cheetham Bell by Chief, directed by Mark Ingham and Ben Tonge.

Sainsbury's, ITV Idents, Tea Trails; Dunk; Spoon
made for Wieden+Kennedy London by Knucklehead, directed by Siri Bunford.

UK CAMPAIGN - THE JOHN WEBSTER AWARD

Argos, 80 Days Of Argos
made for The&Partnership London by FRIEND, directed by Tim & Joe.

Barclays, Digital Safety, Hospital; Security; Easy As That
made for BBH by Outsider, directed by James Rouse and Andrea Jade Colomb.

Bose, Bose Headphones, Alive; Bliss; Young; Hope
made for Grey London by Smuggler, directed by Miles Jay.

Channel 4, Channel 4 Idents 2017 - Fanfare; White Cliffs; Wheelchair; Football
made for 4creative by Blink Productions, directed by Dougal Wilson.

Kwiff, It's perfectly normal. Until it's kwiffed.
made for Droga5 London by Biscuit Filmworks, directed by Jeff Low.

Macmillan, Cancer Support, Life with Cancer - Dad; Sister; Lover
made for VCCP by Outsider, directed by Jim Gilchrist.

McDonald's, Great Taste Of America, Louisiana; South Carolina; Tennessee
made for Leo Burnett London by Blink Productions, directed by The Bobbsey Twins from Homicide.

Pride in London, Love Happens Here
made for WCRS by Pulse Films, directed by Fred Scott.

Square Space, Build A Website, Atlas; Magician; Storytellers
made for Media Sages by Biscuit Filmworks, directed by Andreas Nilsson.

DECISIONS MADE BY THE JURY...

Please note that in any given category, the jury may:

- decide to give more than one award

- decline to shortlist or give an award for any entry


- decide to shortlist one or more commercials but decline to give an award. If there is only one shortlisted commercial in a category it does not guarantee an award.