Creative Director 3D, MPC
I’m delighted to have been invited to be part of the CRAFT ARROWS jury. For me, a creative idea and the craft go hand-in-hand. An outstanding idea can take you a long way, but it’s only when it's coupled with outstanding craft, that the work can become a game changer. There is always the opportunity to push that little harder to 110%. The magic lies in that last 10%.
But at the heart of it all is people, each with their own unique and brilliant way of doing things. With everything we create it’s the artists, the directors, and the creatives working with the tools that really matter. And I’m looking forward to celebrating those people at the 2018 ceremony.
Diarmid is one of the industry’s most outstanding 3D creative directors and VFX supervisors. Based in MPC’s London studio, his craft and creative direction on major campaigns has won him numerous industry accolades from VES to Clio Awards, most recently double Cannes Gold for the stunning Samsung Ostrich spot, and historically for iconic spots including IKEA T-Shirts. His impressive collection of Cannes Lions awards extends to his work on Dougal Wilson’s applauded John Lewis Christmas ads, Buster the Boxer and Monty’s Christmas.