Executive Creative Director, Lucky Generals
Our ideas are just chemicals bouncing around our heads until we actually make them into something. So, it's this bit that really matters. The bit where we can still cock it all up, or make it magnificent.
Danny has been lucky enough to be Creative Director at some great agencies, including TBWA and Mother. He’s bagged lots of awards at British Arrows, Cannes, The One Show, Creative Circle and D&AD. His Hovis commercial Go on lad was voted Ad of the Decade by ITV viewers in 2010.
He co-founded Lucky Generals in 2013. The agency was runner-up in Campaign’s Agency of the Year in 2015 and 2016, and was named Britain’s Ballsiest Agency by The Drum.