Deputy Executive Creative Director, adam&eveDDB
The idea is king. It always has been and always will be. But craft can make or break an idea. Done well, it can turn a very ordinary piece of work, into a great piece of work. Done badly, it can turn something that’s potentially great into something truly awful.
Antony has been a creative for over 20 years and has worked at Saatchi & Saatchi, Fallon London, Publicis New York and AMV BBDO and is currently at adam&eveDDB.
During that time, he has written work for Guinness, Currys PC World, GE, Heinz, DFT, Mars, Motorola, Economist, Met Police, ADT, Skoda, NSPCC, Ben & Jerry’s, Zurich and many more.
Some of his creative awards include 5 D&AD Yellow Pencils, 11 Cannes Lions including the Grand Prix and 29 British Arrows.