Chief of Stuff, Rattling Stick
Craft is the skill of making expert decisions in the creation of something - be that an idea or thing - repeatedly. Decisions that outsmart the competition and divert attention away from something else and toward the thing you’re creating. It takes a lot of experience, tenacity and daring to do it. We can all hedge our bets on serendipity or happy accidents, but it’s an extremely risky hedge. We must cherish and nurture our ability to make expert and audacious decisions repeatedly, because stealing attention away from the competition is the foundation stone of what we do - and it’s not getting any easier. You can hope for the best or plan for the attack. The latter is often the most prudent route. But failing all that, there’s always cats playing pianos.
Andy is Chief of Stuff at Rattling Stick where he heads up the company’s original and branded content output. His role includes creatively developing and packaging a growing slate of original content projects for leading studios, broadcasters and platforms, as well as overseeing the company’s music video and branded entertainment offering.
Andy is also Executive Producer and Founding Partner of editorial brand, Saints of Somewhere, a highly-respected podcast interview series, downloaded over 600K times and championed by the likes of The Guardian, Vogue and The Sunday Times.
Prior to joining Rattling Stick, Andy was Co-Founder of The Mill Creative with Rodrigo Sobral. He helped lead the creative and production agency to win Grand Prix, 32 international awards and a nomination for Digital Agency of The Year at the BIMAs in 2012. While at The Mill, he also conceived of and produced Mill Colour, one of the first iPhone grading apps, which received over two million downloads and was featured in Best Apps of the Year by the FWA.
He began his career in music video at Propaganda Films working for directors such as Mark Romanek and Stephane Sednaoui before freelancing in production for Chris Cunningham. He later went to Virgin Records as Video Commissioner, working closely with Head of Video, Carole Burton-Fairbrother, on films for artists such as The Chemical Brothers, Massive Attack, David Bowie and the Spice Girls. Whilst at Virgin he produced One Hour of Girl Power for the Spice Girls, which was one of the best-selling music docs of all time.
Andy script-edits for several directors and producers and also writes extensively himself. He has contributed articles and spoken at events for organisations such as Cannes Entertainment Lions, D&AD, AdWeek, Shots and the APA FOA. He is a father of two and a graduate of Goldmsith’s College.