In a sense, everything has changed and nothing has changed in the last 25 years. There are now so many channels, so much media ‘noise’ out there that only brilliant ideas that are beautifully executed have the ability to cut through and earn the attention of consumers. Creativity is the constant. That is what British Arrows celebrate. You never walk away from an Arrows awards ceremony thinking ‘they got it all wrong’. The quality and integrity of the juries, and of the organisation behind it, is too strong for that to ever happen. That is why the Arrows occupy a position of special esteem with the directors, producers, agencies, crafts people and content-makers of all types that collectively endeavor to produce uncompromisingly brilliant work.
Robin Shenfield is the co-founder and Group CEO of The Mill, a company that is widely recognized for its contribution to some of the most awarded advertising produced over the last two and a half decades. From its origins in London, The Mill has developed into an international group wholly focused on creative moving image advertising for all types of media.
After University, Robin worked in journalism and marketing before joining Virgin-owned Rushes in 1986, leading the start-up of The Mill four years later. Today, The Mill has studios in London, New York, Los Angeles and Chicago and employs more than 800 artists and producers. Outside of The Mill, Robin is a member of the British Academy of Film and Television Arts (BAFTA) and a Fellow of the Royal Society for Arts.