Chief Production Officer, Mother London
There is so much to be proud of in the British advertising industry and ARROWS encourages our best talent to keep on thinking, crafting and making work with total excellence in every discipline.
Matt Craigie was appointed to Mother’s leadership team in the newly created role of Chief Production Officer in 2017. He was previously at adam&eveDDB for over eight years and, since 2014, their Head of Integrated Production.
After starting out on the production side for five formative years at Blink, Matt moved agency side in 2008 and after a stint at CHI&Partners, and freelancing at Grey and MAL, he arrived at the start-up adam&eve. Matt went on to produce and oversee much of the Christmas campaign work for the retail client John Lewis Partnership, including British Arrows Best Crafted Commercial 2015 and Cannes Lions Grand Prix 2014 winner, Monty the Penguin.
Seeing adam&eveDDB grow to become a four-time recipient of the title Agency of the Year kept Matt very busy and now at Mother he strives to forge the way with a new, wholly integrated production team for the UK’s largest independent creative agency and studio.