Graham Daldry

Creative Director, Specsavers

People who claim to be able to distinguish between idea and craft rarely do any work.

Graham Daldry is Creative Director at Specsavers Creative in Guernsey. Heading up the UK’s largest in-house advertising agency, he has worked in advertising for over 20 years, following a brief academic career at the universities of Liverpool and Wales. Starting at TBWA Manchester, then The Brahm Agency in Leeds, he worked at Ogilvy & Mather in London before joining Specsavers in 1999. He has won industry awards for TV, press and posters throughout his career, and is the creator of the long running Should’ve Gone to Specsavers campaign.