Gary Freedman

Director, Independent Films

The first known arrows date back 64 thousand years. They remain as important today.

Since 1999 Gary Freedman has directed some of the funniest and emotionally rich commercials to grace our televisions, for brands such as VW, Nike, HSBC, Fosters, IKEA, Heineken and Doritos. Along the way he’s won Titanium, a Grand Prix and five Gold Lions at Cannes, Gold and Bronze British Arrows for his Doritos Dip Desperado film, and numerous D&AD pencils. Most recently at the 2017 Cannes festival he was awarded a Gold Lion for his Heineken commercial about Formula One driver Sir Jackie Stewart.

Gary has been ranked 2nd highest awarded Commercials Director by The Gunn Report, and in 2015 and 2016 he was nominated as Shots Director of the Year and ranked 3rd in Campaign magazine’s Top Ten commercials directors.

He is also a Co-Founder of The Glue Society: a collective of six artists, writers and filmmakers. As artists, they have exhibited in New York, Sydney and Copenhagen as well as participating in Art Basel, Miami.