Director of Marketing, Formula 1
I believe it’s vitally important to celebrate idea and craft in one ceremony. Ideas don’t live in isolation; they need to be put into context to be effective. Craft is often underappreciated but is often the decider between average and outstanding.
In 2004 Ellie joined Honda Motor Europe as Communications Manager. Accolades include the Impossible Dream TV ad and winning British Arrows Advertiser of Excellence in 2012.
In 2009 Ellie’s role was expanded to lead the communications strategy for 27 markets responsible for pan-European advertising, media, digital and printed materials.
Ellie joined Virgin Media as Head of Advertising in 2012. During her time there she led the evolvement of all brand campaigns, with a renewed focus on the key drivers of Brand Equity and ultimately the value ‘Brand’ contributes to the business. This resulted in Virgin Media’s most efficient brand communications to date and creatively the first Gold Arrow for Usain Bolt’s 9.58 seconds ad.
In January 2014 Ellie’s role was expanded to develop and lead the strategy and implementation of Sponsorship. This resulted in a shift away from V Festival and an emphasis on strategically relevant partnerships, and included Southampton Football Club, Football Supporters Federation, BAFTA TV and EGX.
Ellie joined Formula 1 in the summer of 2017 as the company's first ever Director of Marketing to drive the sport forward as it grows its fan base, and attracts a new younger audience. This includes a new identity for the sport after 24 years and a focus on fan engagement.
Ellie is a Business Leader member of The Marketing Society and has a passion for Pilates and classic Porsches.