Creative Partner, 18 Feet & Rising
As creative people, the ability to craft is one of the most beautiful and powerful tools we have in our possession. If you don’t believe in it big, you’ll never find it big. Ideas are precious. Execution is everything. And this is why craft is so important. It has to be coaxed out, bit by bit, throughout a project. When you see it you know it. But when you feel it, that’s when the magic hits. You can’t ignore it, and nor can anyone who comes into contact with it.
Anna Carpen leads creative as Partner of 18 Feet & Rising, the UK’s fastest growing independent agency. Anna has been a critical part of the 18 Feet & Rising team since it launched and is currently the industry’s youngest Executive Creative Director. She graduated from Watford School of Advertising, completing her training at Fallon London and M&C Saatchi.