Alice Tonge


Alice Tonge is the Head of 4creative, Channel 4’s multi award-winning in-house creative agency. She has been responsible for many high-profile campaigns, including the 2015 Channel 4 rebrand and the 2016 Rio Paralympics campaign, ‘We’re the Superhumans’, which was a big all-singing celebration of super-ability involving 140 disabled stars. The campaign won Commercial of the Year and 4 Golds at The British Arrows 2017, two D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.