Fellowship Award Awarded to Pat Joseph

Written by
Paul Brazier
CCO & Chairman, AMVBBDO

Today we have some of the best visual effects studios in the world right here in London, pushing themselves and creativity to the limit. They are recognized not only in advertising awards but also at the BAFTAs and Oscars.  It’s an exciting time to be involved and to be a beneficiary of their creativity. We’ve seen visual effects change a lot over the last 30 years. Today many pieces of work simply couldn’t be made without the skills of these studios. 

Our visual effects studios offer far more than post-production these days. They contain a whole host of creativity: artists, directors, technicians expanding the boundaries into mind-boggling experiential work. It is individuals like Pat Joseph who create exactly the right circumstances, the right environment and conditions to make these great things happen.

Pat seems to do this sometimes just by his very presence. Creative talent is drawn to him like a magnet.

I’ve known Pat Joseph for more years than I would like to admit to. I remember being introduced to him and immediately warming to his gentle nature and infectious smile. My head of TV, Francine Linsey admitted she noticed his pony tail and his incredibly tight trousers! One way or the other, we were both impressed.

Pat started his career in 1974.  Before long he was showing a keen eye for special effects, working on James Bond films and Star Trek back then. In 1990 Pat co-founded the Mill with Robin Shenfield. It’s been a powerhouse of visual effects ever since and together they have overseen The Mill’s global expansion with the opening of studios in New York, Los Angeles and Chicago.

Pat has consistently been involved with not just good, but great, work. He epitomises the idiom ‘good is the enemy of great’. He’s led the charge on creative excellence over decades, being involved in many groundbreaking ads, some of my particular favourites: Nike ‘Write the Future’, Sony ‘Balls’, Sony PlayStation ‘Mountain’ and Guardian ‘Three Little Pigs’. 

I’ve lost count how many jobs I’ve done with Pat through AMV, but obviously, the Guinness ads come to mind.In all the years, I have known him he has never lost his enthusiasm to craft film to a level that was far beyond expectations (or the budget would allow for!). Over the years, he’s worked with the world’s top directors and some of the most notoriously difficult people to please. I’m not mentioning names here, but I know that will bring a smile to Pat’s face and that’s what Pat does, he tackles the biggest challenges with relish, hating complacency.

I’ve always been in awe of Pat. How does he do it? He’s one of the nicest people I have had the privilege to know and work with. Always supportive, empathetic, jolly and a pleasure to be with. 

This Fellowship goes to someone who hasn’t been recognized enough over the years. He never blows his own trumpet, stands for the highest quality of work and has always been supportive and nurturing of young talent.

Pat, like great post-production, doesn’t like to be seen, but holds everything together.

Pat Joseph is a most worthy recipient of this Fellowship Award. 

Thank you for everything Pat.