Sainsbury’s, The Greatest Gift, made for AMVBBDO by Passion Animation Studios, directed by Sam Fell

Craft Arrows

Animation: 3D — Debbie Crosscup and Sam Fell at Passion Animation Studios
Production Design — Andy Farago
  • Advertising Agency
  • Creative Directors
    Toby Allen and Jim Hilson
  • Agency TV Producer
    Rebecca Scharf
  • Creatives
    Richard McGrann and Andy Clough
  • Animation Company
    Passion Animation Studios
  • Animation Company Director
    Sam Fell
  • Animation Company Producers
    Glenn Holberton and Debbie Crosscup
  • Cinematographer
    Frank Passingham
  • Lead Animators
    Andy Biddle, Ange Palethorpe, Gary Cureton, Jeff Newitt and Martin Pullen
  • Editing Company
    Passion Animation Studios
  • Editors
    Kingsley Bailey and Gus Herdman
  • Head of CGI
    Jason Nicholas at Passion Animation Studios
  • Post Production Company
  • Colourist
    Max Horton
  • Lead 2D Artists / VFX Supervisors
    Miro Gal at UPP and Neil Riley at Passion Animation Studios
  • Composer
    Matt Dunkley
  • Audio Post Production
    Jungle Studios
  • Audio Post Production
    Air Studios, Elstree Studios and Angel Studios
  • Sound Design
    Owen Griffiths at Jungle Studios
Animation: 3D
Gold Craft Arrow Winner
Production Design
Silver Craft Arrow Winner