Steve Vranakis

ECD, Google Creative Lab

Craft transcends all mediums, time and space. A true test of our creativity.

Steve’s worked in digital, design and advertising agencies all over the world since 1993 and now heads up Google’s Creative Lab in London.

Some of his projects include: Assembly of Youth, an installation giving disadvantaged youth a voice at the United Nations, Inside Abbey Road - a virtual tour of the iconic music studios, Project Jacquard - an interactive fabric for wearables made from conductive threads, Chrome Web Lab, a series of interactive experiments connected live to the internet from the Science Museum in London, Jam with Chrome, a web based platform that lets you play music live with your friends from anywhere and DevArt an exhibition at the Barbican which heroes coders as creatives.

Most recently Steve worked on the launch of project Bloks, a physical coding platform that teaches kids to code, helped get millions of Indian women online in rural villages in India using mobile phones on bicycles and bringing two dinosaurs back to life in VR from their fossil remains at the Natural History Museums in London and Berlin.

In the summer of 2015 Steve spent some time on the island of Lesvos building a mobile information site to help keep Syrian refugees fleeing civil war safe and find all the necessary information they required including translation tools, maps to refugee camps, registration information, ferry schedules and emergency contacts. To date it has helped over 200,000 refugees and is being used by over 1,000 refugees a day across 30 NGO’s.

Steve’s work has been recognised by the D&AD, Cannes Lions, ADC, One Show's, Campaign Big Awards, Webbys, Lovies, British Arrows, The FWA, Clio's, London International Advertising and the Andy Awards. His work has been featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage, and he’s written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC, CNN and CNBC Europe.

In December 2012 Steve was honoured to speak at TEDx in Athens about 'Making technology matter'.

He thinks that creative people are more powerful than they think they are and can help tackle some of the world’s biggest problems through their creativity, he calls this ‘creative activism’.