Head of Art / Creative Partner, AMVBBDO
Ideas live and die by the craft involved in executing them. We need to honour and highlight the skill that has gone into creating truly brilliant work.
Rosie Arnold is one of very few women holding a senior role in the creative department of an advertising agency.
She worked at Bartle Bogle Hegarty (BBH) since 1983 when it was just a tiny start up. She was a student at Central St Martins studying Fine Art and wanted to work with the renowned adman John Hegarty. Always motivated by the opportunity to do mould breaking creative work amongst like-minded people, she has had no reason to move.
In her time to date she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s in the 80s; The Independent, TAG Heuer and Levi’s in the 90s; Lynx (The Lynx Effect) and Robinsons in the 2000s and most recently Bailey’s and Yeo Valley.
Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds. For the last ten years, she has spent most of her time as Creative Director on Lynx where she has nurtured many other hugely well regarded pieces of work. The brand has become one of the most famous advertisers globally and one of Unilever’s major brand successes.
In September 2007 Rosie took a three-month sabbatical and went to the Royal College of Art to study Communications, Art and Design. She was tutored by luminaries such as Quentin Blake, Professor Dan Fern, Anne Howeson and Brian Eno.
On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board and in July 2008 was appointed Deputy Executive Creative Director.
In 2012 she was only the second women to be made President of D&AD and presided over its 50th birthday celebrations.
In 2016 she chaired the Jury for the British Arrows AWARDS.
In August 2016 after 33 years at BBH Rosie finally decided to test the waters somewhere new and moved to be Creative Partner and Head of Art at AMVBBDO, London.
Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning to Fence. She says of her multi-tasking role “It feels a bit like being Ginger Rogers. You’re expected to do everything that Fred does, just backwards and in heels!”