I’m not sure craft and idea can ever or should ever be mutually exclusive. One should most definitely feed off the other.
Rick began his career as an Art Director at RKCR/Y&R later moving to Leo Burnett and CHI&Partners. In this time, he created notable work for clients such as Virgin, THINK, Shelter, McDonalds and the Sunday Times.
After joining adam&eveDDB in 2013 he was responsible for the multi award-winning 2013 Christmas campaign Sorry, I Spent It On Myself for Harvey Nichols, which was awarded four Cannes Lions Grand Prix. Alongside winning five further Gold Lions, adam&eveDDB was awarded Cannes Agency of the Year 2014.
Rick was also behind 2014’s Monty the Penguin Christmas campaign for John Lewis, which was awarded two Cannes Lions Grand Prix including one in effectiveness, resulting in it being the Gunn Report’s Most Awarded TV Ad of 2015.
Rick was promoted to ECD in 2014 and later CCO. Under his creative leadership the agency has been awarded 7 Grand Prix over the last three years, as well as Campaign Agency of the Year for three consecutive years.
In 2015 he had the honour of being listed in Business Insider’s Top 10 Global Creative Directors and in 2016 he was listed in both AdAge’s prestigious 40 Under 40 and Creative Review’s 50 Creative Leaders in the UK across all industries. He was also awarded second best parent in the Brim household for the seventh year running but he hopes to change that.