Director, Biscuit Filmworks
Honouring true craft is important the more we find ourselves in an industry that has been corrupted by an obsession with "new". It's important to pay homage to work that is great. Just great. Independent of era and context.
Toronto native Jeff Low found his way into directing through a rather non-traditional route. A talented bass guitarist and keyboard player, he worked for nearly a decade as a full-time musician on projects ranging from jazz to punk rock. During this time, he started working on-set as a PA, and a curiosity for filmmaking was born. Driven by a passion for the process and aided by his affable personality, Jeff quickly moved up the ranks of commercial production, working closely as an EP with many award-winning directors.
Now an award-winning director in his own right, Jeff’s brilliant Cat spot for Skittles’ Touch the Rainbow campaign garnered 1.5 million YouTube views within 24 hours of its debut (and over 7 million views to date), and the overall campaign won two Gold Lions at Cannes. His work for other leading brands has been recognized by Communication Arts, The One Show, Cannes Lions, the London International Awards and The Bessies. His smart memorable campaigns Control for Tena Men and Please Not Them for the UK Lotto recently earned him spots on the shortlist for Shots Magazine’s 2015 Director of the Year, and on Campaign’s list of the year’s top ten directories. Jeff also directed Heinz’s Super Bowl 50 commercial Wiener Stampede, one of the most well-received spots of the Big Game.
More than anything, Jeff enjoys bringing good scripts to life and is constantly evolving as a filmmaker. Seemingly counter to his comedic style, Jeff approaches each project tactically, judiciously deconstructing the conceptual underpinnings of each project in preproduction. When called for, he is also known to collaborate as a writer with agency creative teams to deliver his signature offbeat style – always with impeccable comedic timing.