CAMPAIGNS Shortlist

We are so excited to announce the shortlist for CAMPAIGNS for The British Arrows 2017!

ALCOHOLIC DRINKS

Anheuser-Busch InBev, Stella Artois - Wimbledon, Never Heard Of It
made for Mother by Biscuit Filmworks, directed by Andreas Nilsson.

Diageo, Guinness, Hammond
made for AMVBBDO by Cherry Studios, directed by Jake Nava.

Hennessy, Whisky, The Piccards
made for Droga5 NY by Somesuch x Anonymous, directed by Daniel Wolfe.

NON-ALCOHOLIC DRINKS

McDonald's, McCafé, Madness 60"
made for Leo Burnett by Knucklehead, directed by Tony Barry.

Vita Coco, Coconut Water, Phonetic Karaoke
made for Droga5 by Somesuch, directed by Daniel Wolfe.

Yorkshire Tea, Yorkshire Tea and Yorkshire Tea Gold, Hold Music
made for Lucky Generals by Academy Films, directed by Si&Ad.

AUTOMOTIVE

Audi, Audi R8, Spin
made for BBH by Carnage and The Mill, directed by Mark Jenkinson.

Esso, Sophie's Journey
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

Formula E, The Leap of Faith
made by Little Dot Studios, directed by Robin Mason.

Volkswagen, #YourVWCampaign
made for adam&eveDDB by tantrum, directed by Amanda Blue.

Volkswagen, Alien
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

Volkswagen, Mafia
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

CHARITY & PUBLIC SERVICE

Cancer Research UK, Cancer Research UK (Brand Response), Cancer is Happening Right Now: Adyan Sings
made for Anomaly by The Garden Productions, directed by Olly Lambert.

Department for Transport, Think!, Go Between
made for AMVBBDO by Bold, directed by Tom Haines.

Great Ormond Street Hospital, Ordinary World
made for AMVBBDO by Rattling Stick, directed by Andy McLeod.

Inspiring the Future, Charity, Redraw the Balance
made for MullenLowe London by Burger, directed by Matt Huntley.

Mellon Educate, Charity, #WTFHYD?
made for DARE by Partizan, directed by Martin Stirling.

Prostate Cancer UK (PCUK), Coming of age
made for BBH by Outsider, directed by James Rouse.

Save The Children, Still The Most Shocking Second a Day
made for Don't Panic London by Stink Films, directed by Tom Green.

The AA, The AA Charitable Trust, Designated Driver
made for adam&eveDDB by Outsider, directed by James Rouse.

The Prince's Trust, Parallel Lives
made for CHI&Partners by Smuggler, directed by Miles Jay.

Unicef, Harry and Ahmed
made for 180 Amsterdam by Smuggler, directed by Joshua Neale.

DIGITAL SERVICES

Amazon, Amazon Prime, Busker
made for Joint London by Sonny London, directed by Guy Manwaring.

HomeAway, Holiday Rentals, HomeAway From It All
made for Saatchi & Saatchi by MJZ, directed by Tom Kuntz.

MailChimp, JailBlimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

MailChimp, KaleLimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

MailChimp, MailShrimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

TalkTalk, Boys
made for CHI&Partners by Park Pictures, directed by Tom Tagholm.

TalkTalk, Working From Home
made for CHI&Partners by Park Pictures, directed by Tom Tagholm.

Virgin Media, Superfast broadband, 9.58
made for BBH by Academy Films, directed by Seb Edwards.

ELECTRONICS

Apple, Airpods, Stroll
made for Media Arts Lab by Imperial Woodpecker / Rogue, directed by Sam Brown.

Bose, QuietComfort 35 Headphones, Get Closer
made for Valenstein & Fatt by Smuggler, directed by Jaron Albertin.

Hewlett Packard, Reinvent Giving 60"
made for AMVBBDO by Academy Films, directed by Seb Edwards.

Samsung, Samsung Youth Olympics Games, The Only Way To Know
made for 72andSunny by Biscuit Filmworks, directed by Christopher Riggert.

ENTERTAINMENT PROMOTIONS

Channel 4, Paralympics, We're the Superhumans
made for 4creative by Blink Productions at Blink, directed by Dougal Wilson.

Pearl & Dean, Tumbleweeds
made for Brothers and Sisters by Pulse Films, directed by thirtytwo.

Thinkbox, The Broadcast
made for Red Brick Road by Blink Productions at Blink, directed by The Bobbsey Twins From Homicide.

FASHION

Burberry, The Tale of Thomas Burberry
made by Black Label Productions, directed by Asif Kapadia.

H&M, Recycling, Bring it on!
made for Forsman & Bodenfors by Somesuch, directed by Crystal Moselle.

H&M, Come Together
made for adam&eveDDB by Riff Raff Films and The Directors Bureau, directed by Wes Anderson.

H&M, Essentials for Everyone
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

H&M, The Road Trip
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Harvey Nichols, Bo Gilbert The 100-Year-Old Model
made for adam&eveDDB by Serlin Associates, directed by Kell Mitchell.

Harvey Nichols, Britalia
made for adam&eveDDB by Independent Films, directed by Gary Freedman.

Uniqlo, AIRism, Evaporate
made for Droga5 by Somesuch, directed by Nick Gordon.

Uniqlo, Distressed Denim, Gas Station
made for Droga5 by Somesuch, directed by Nick Gordon.

Uniqlo, Wireless Bra, Move
made for Droga5 by Anonymous x Somesuch, directed by Autumn de Wilde.

FINANCIAL & CORPORATE SERVICES

Bupa, For Owning The Dancefloor
made for WCRS by Academy Films, directed by Martin De Thurah.

Camelot, Lotto, Let's Not Be Blunt
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

Nationwide Building Society, Nationwide, Voices Nationwide
made for VCCP by VCCP Kin, directed by Jon E Price.

Smart Energy GB, Supermarket
made for AMVBBDO by Fat Lemon, directed by Chris Faith.

FOOD

Lurpak, Game On, Cooks
made for Wieden+Kennedy by Somesuch, directed by Daniel Wolfe.

Rustlers, Rustlers Burgers, 80 Years of Torment
made for Droga5 by Somesuch, directed by Steve Rogers.

HOUSEHOLD GOODS

Johnson & Johnson, Nicorette, One Breath
made for AMVBBDO by RSA Films, directed by Toby Dye.

Mars Petcare, Temptations Treats, Don't You Forget About Me
made for adam&eveDDB by Pulse Films, directed by Ninian Doff.

Mars Petcare, Temptations Treats, Keep Them Busy
made for adam&eveDDB by Rogue, directed by Sam Brown.

No7, Lift & Luminate, Ready For More
made for Mother by Tomboy Films, directed by Tom Harper.

Reckitt Benckiser, Finish Dishwasher Cleaner, Combinations
made for Wieden+Kennedy by Riff Raff Films, directed by The Sacred Egg.

SCA, Bodyform, Blood
made for AMVBBDO by Stink Films, directed by Jones+Tino.

RETAILERS

Amazon, Amazon Prime, Vicar and Imam
made for Joint London by hla, directed by Simon Ratigan.

H&M, Come Together
made for adam&eveDDB by Riff Raff Films and The Directors Bureau, directed by Wes Anderson.

H&M, Essentials for Everyone
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

H&M, The Road Trip
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Harvey Nichols, Bo Gilbert The 100-Year-Old Model
made for adam&eveDDB by Serlin Associates, directed by Kell Mitchell.

IKEA, Lighting, Welcome Home
made for Mother by Academy Films, directed by Frederic Planchon.

IKEA, Bedrooms, Win At Sleeping
made for Mother by Stink Films, directed by Jones+Tino.

John Lewis, Christmas, Buster The Boxer 2'
made for adam&eveDDB by Blink Productions at Blink, directed by Dougal Wilson.

Marks & Spencer, Christmas, Christmas With Love
made for Y&R London by Smuggler, directed by Tom Hooper.

Sainsbury's, The Greatest Gift
made for AMVBBDO by Passion Animation Studios, directed by Sam Fell.

Waitrose, Christmas, Coming Home
made for adam&eveDDB by Rogue, directed by Sam Brown.

SPORTS

Channel 4, Paralympics, We're the Superhumans
made for 4creative by Blink Productions at Blink, directed by Dougal Wilson.

Nike, Nike Football, The Switch
made for Wieden+Kennedy Portland by Rattling Stick, directed by Ringan Ledwidge.

TRANSPORT & TOURISM

HomeAway, Holiday Rentals, HomeAway From It All
made for Saatchi & Saatchi by MJZ, directed by Tom Kuntz.

Virgin Atlantic, Holidays, #GetOutOfOffice
made for adam&eveDDB by Blink Productions at Blink, directed by The Bobbsey Twins From Homicide.

BRANDED ENTERTAINMENT

British Council and GREAT Britain Campaign, Shakespeare Lives, Julius Caesar
made by Colonel Blimp at Blink, directed by Pedro Martin-Calero.

British Council and GREAT Britain Campaign, Shakespeare Lives, King Lear
made by Colonel Blimp at Blink, directed by Billy Lumby.

H&M, Come Together
made for adam&eveDDB by Riff Raff Films and The Directors Bureau, directed by Wes Anderson.

H&M, The Road Trip
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Harvey Nichols, Bo Gilbert The 100-Year-Old Model
made for adam&eveDDB by Serlin Associates, directed by Kell Mitchell.

IKEA, Yearly Theme: Life Around the Kitchen, Let's Relax
made by ACNE, directed by Tompa & Rondo.

John Lewis, Christmas, Buster The Boxer 2'
made for adam&eveDDB by Blink Productions at Blink, directed by Dougal Wilson.UN, United Nations Kosovo Team, HOME

UN, United Nations Kosovo Team, HOME
made by Somesuch x Black Sheep Studios, directed by Daniel Mulloy.

Volkswagen, #YourVWCampaign
made for adam&eveDDB by tantrum, directed by Amanda Blue.

INTERACTIVE VIDEO ADVERTISING

Amnesty International, Refugee crisis awareness campaign, Outrage Is Not Enough
made for Ogilvy & Mather by Magnum Photos, directed by Michael Christopher Brown (Kenya) and Moises Saman (Lebanon).

Rustlers, Rustlers Burgers, The Rustlers 2017, 360°, 1952 VR experience
made by Droga5, directed by Christos Mavridis.

INTERNATIONAL

Audi of America, Audi, Duel
made for Venables Bell & Partners by Rattling Stick LA, directed by Ringan Ledwidge.

Audi of America, Gender Pay Equality, Daughter
made for Venables Bell & Partners by Somesuch x Anonymous, directed by Aoife McArdle.

Greenies, British Teeth
made for adam&eveDDB by Somesuch, directed by Sam Hibbard.

Mars/Wrigley, Skittles, Romance
made for adam&eveDDB by Outsider and dummy, directed by Harold Einstein.

Nike, Unlimited You
made for Wieden+Kennedy Portland by PRETTYBIRD, directed by Daniels.

Philips, Philips Healthcare, Everyday Hero
made for Ogilvy & Mather by Sonny London, directed by Fredrik Bond.

Under Armour, Baseball, Numbers
made for Droga5 NY by Somesuch x Anonymous, directed by Aoife McArdle.

NEW ADVERTISER

Heathrow Airport, Coming Home for Christmas
made for Havas London by Outsider, directed by dom&nic.

BEST OVER 15 AND UP TO & INCLUDING 30 SECOND

Cancer Research UK, Cancer Research UK (Brand Response), Cancer is Happening Right Now: Adyan Sings
made for Anomaly by The Garden Productions, directed by Olly Lambert.

McDonald's, McCafé, Madness 30"
made for Leo Burnett by Knucklehead, directed by Tony Barry.

TalkTalk, Boys
made for CHI&Partners by Park Pictures, directed by Tom Tagholm.

TalkTalk, Working From Home
made for CHI&Partners by Park Pictures, directed by Tom Tagholm.

BEST OVER 30 AND UP TO & INCLUDING 60 SECOND

Audi, Audi R8, Spin
made for BBH by Carnage and The Mill, directed by Mark Jenkinson.

IKEA, Lighting, Welcome Home
made for Mother by Academy Films, directed by Frederic Planchon.

IKEA, Bedrooms, Win At Sleeping
made for Mother by Stink Films, directed by Jones+Tino.

Lurpak, Game On, Cooks
made for Wieden+Kennedy by Somesuch, directed by Daniel Wolfe.

MailChimp, JailBlimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

MailChimp, KaleLimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

MailChimp, MailShrimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

McDonald's, McCafé, Madness 60"
made for Leo Burnett by Knucklehead, directed by Tony Barry.

Reckitt Benckiser, Finish Dishwasher Cleaner, Combinations
made for Wieden+Kennedy by Riff Raff Films, directed by The Sacred Egg.

The AA, The AA Charitable Trust, Designated Driver
made for adam&eveDDB by Outsider, directed by James Rouse.

Volkswagen, Alien
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

Volkswagen, Mafia
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

BEST OVER 60 AND UP TO & INCLUDING 90 SECOND

Camelot, Lotto, Let's Not Be Blunt
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

H&M, Essentials for Everyone
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Hennessy, Whisky, The Piccards
made for Droga5 NY by Somesuch x Anonymous, directed by Daniel Wolfe.

John Lewis, Christmas, Buster The Boxer 90"
made for adam&eveDDB by Blink Productions at Blink, directed by Dougal Wilson.

SCA, Bodyform, Blood
made for AMVBBDO by Stink Films, directed by Jones+Tino.

The Prince's Trust, Parallel Lives
made for CHI&Partners by Smuggler, directed by Miles Jay.

Uniqlo, Wireless Bra, Move
made for Droga5 by Anonymous x Somesuch, directed by Autumn de Wilde.

Waitrose, Christmas, Coming Home
made for adam&eveDDB by Rogue, directed by Sam Brown.

BEST OVER 90 SECOND COMMERCIAL

Channel 4, Paralympics, We're the Superhumans
made for 4creative by Blink Productions at Blink, directed by Dougal Wilson.

H&M, Come Together
made for adam&eveDDB by Riff Raff Films and The Directors Bureau, directed by Wes Anderson.

John Lewis, Christmas, Buster The Boxer 2'
made for adam&eveDDB by Blink Productions at Blink, directed by Dougal Wilson.

Mars Petcare, Temptations Treats, Don't You Forget About Me
made for adam&eveDDB by Pulse Films, directed by Ninian Doff.

Nike, Nike Football, The Switch
made for Wieden+Kennedy Portland by Rattling Stick, directed by Ringan Ledwidge.

Pearl & Dean, Tumbleweeds
made for Brothers and Sisters by Pulse Films, directed by thirtytwo.

Sport England, This Girl Can, Phenomenal Women
made for FCB Inferno by Somesuch, directed by Kim Gehrig.

Virgin Media, Superfast broadband, 9.58
made for BBH by Academy Films, directed by Seb Edwards.

BEST INTEGRATED

Cancer Research UK, Cancer Research UK (Brand Response), Cancer is Happening Right Now (including Right Now: Live Inside the Human Body) (Integrated Campaign)
made for Anomaly by The Garden Productions and Sassy Films, directed by Olly Lambert and Tony Gregory.

Channel 4, Paralympics, We're the Superhumans (Integrated Campaign)
made for 4creative by Blink Productions at Blink, directed by Dougal Wilson.

Rustlers, Rustlers Burgers, What A Time To Be Alive
made for Droga5 by Somesuch, directed by Steve Rogers.

SCA, Bodyform, Blood (Integrated Campaign)
made for AMVBBDO by Stink Films, directed by Jones+Tino.

Waitrose, Spring
made for adam&eveDDB by Stink Films, directed by Wilkins & Maguire.

UK CAMPAIGN

Ageas, Back Me Up, Mishaps Campaign - Inside Horse; Ocean Zorb; Good Luck Drone; Selfie Snake
made for M&C Saatchi by Gorgeous, directed by Chris Palmer.

Barnardo's, Believe in Me; Gymnast; Ballet
made for FCB Inferno by Rattling Stick, directed by Sara Dunlop.

Cancer Research UK, Cancer Research UK (Brand Response), Cancer is Happening Right Now - Right Now: See The Connection; Stuart and Louise; Adyan Sings; Adyan's Camera; Gail; Live Inside the Human Body
made for Anomaly by The Garden Productions and Sassy Films, directed by Olly Lambert and Tony Gregory.

IKEA, Joy of Storage, Epic Fails - iPad; Wardrobe; Flour Jar; Mat Slip; Tent; Plates
made for Mother by tantrum, directed by Stephen Pipe.

MailChimp, Did You Mean MailChimp? - KaleLimp; MailShrimp; JailBlimp
made for Droga5 NY by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.

TalkTalk, This Stuff Matters; Boys; Working From Home; Candies; Dog Days; Dinner
made for CHI&Partners by Park Pictures, directed by Tom Tagholm.

Uniqlo, Because of Life - Gas Station; Move; Evaporate
made for Droga5 by Anonymous x Somesuch, directed by Nick Gordon and Autumn de Wilde.

Volkswagen, Alien; Mafia; Finding Yourself
made for adam&eveDDB by Somesuch, directed by Nick Gordon.