Deputy ECD, BBH
I was meant to be the next Picasso but somehow I took a wrong turn and I just kept going…or maybe it was a right turn…It was with delight when I realised that after fantasying for years about being one of the impressionists- meeting up in a Parisian bars over too many glasses of wine and feeling stimulated, provoked and just down right jealous that Braque had invented cubism that I realised advertising is just the same only its being jealous of the latest amazing idea.
I love being in a creative industry and it’s the awards shows that provoke us and spur us on to greater heights. I am so thrilled and honoured to chair the British Arrows Awards. It is so important that we maintain a UK awards scheme of such excellence as a record of all that’s great in this country. It provides a marker for us to evaluate the industry and to spur each other on to new heights.
I was one of the few female creative in the industry and am so happy to see more and more diversity in the business. To this end I wanted a more diverse jury but only the pinnacle of talent. I think we’ve got an exceptional jury and cannot wait to judge the work.
Rosie started moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying at Central St Martins. She has been there ever since. Always motivated by the opportunity to do mould breaking creative work amongst like-minded people, she has had no reason to move.
She spent the formative years of her career working closely with John Hegarty, learning the trade. In her time to date she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s to Birdseye, Robinsons and Omo. She led Axe (Lynx) for 14 years culminating in developing the Axe website and awarded mobile work. More recently she has worked on Baileys, introduced Gordon the Boar and was behind the phenomenon that was Yeo Valley.
Rosie regularly appears in the press and featured in a Channel 4 documentary called “From the Top” on life as an advertising creative. She was President of D&AD in 2012 presiding over the Charity’s 50th year where she introduced the first new pencil- the White pencil awarded to work that does good in the world.
Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning to Fence. She says of her multi tasking role: “It feels a bit like being Ginger Rogers. You’re expected to do everything that Fred does just backwards and in heels!” Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds.
In September 2007 Rosie took a three month sabbatical and went back to art school. This time to the Royal College of Art to pursue a personal art project. On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board. She is, sadly, one of just a few women running creative departments in agencies in the UK.