Rasmus Smith Bech

Creative, Grey London

People hate most ads, let's celebrate the ones they love.

Rasmus Smith Bech grew up in the cold north, graduated from The School of Media and Journalism in Copenhagen and landed a job at KesselsKramer in Amsterdam. Here he created campaigns asking people to scream for culture, made people swim with their non-waterproof cellphones and turned the sounds of pigeons into music tracks.

In 2012, Rasmus relocated to Grey London. Here he has changed one of the most iconic logos in Britain with a spelling mistake, dressed Jamie Oliver up in diamond shoes, made cyclists more visible on the roads (not with diamond shoes) and is now trying to make old art appeal to generation ‘Instagram’.

In his spare time he attempts to impress the internet by creating stuff like ‘the 100 meter scroll’ that has been called “The biggest waste of time” and “Best game after Mario”.