Matt Waller

ECD, BMB

It's time to see how well the industry is fairing in the battle for the public’s attention and, ultimately, hearts. That scrolling thumb is a connoisseur of modern culture and it won’t just pause for any old tat.

Matt is Executive Creative Director at BMB, where he takes a collaborative, hands-on approach working with creative teams to get the best out of them – and so create great work.

He joined BMB from Grey, where he was Creative Director for three years and took responsibility across a wide range of accounts. Whilst at Grey, he led and converted pitches as well as working on the famous British Heart Foundation campaign 'Staying Alive' featuring Vinnie Jones, Lucozade and also work for Sony featuring Leonard Cohen. Whilst also there he gained experience working with Seat both on a local and global level.

Previously, he spent 11 years at BBH (where he was made creative partner in 2008), and over this time he worked on a number of clients, including Audi, Vodafone, Mentos, Lynx, Surf and Robinsons. He started his career on Johnnie Walker and subsequently was involved in the launch of the 'Keep Walking’ campaign – it’s been downhill ever since.