Laura Sampedro

Creative Director, Wieden+Kennedy

It’s an absolute honour to be part of the jury of such a reputed British advertising institution, especially as I am relatively new to this country. I look forward to being inspired by the work and the other members of the Jury.

Laura Sampedro is a Creative Director at Wieden+Kennedy, London where she is responsible for the global work of Finish (Reckitt Benckiser) and Halls (Mondelez). Prior to coming to London in January 2014, she was joint Executive Creative Director at BMF Australia alongside Carlos Alija. Together they played an important role in the creative turnaround of the agency, particularly with their highly-acclaimed work for Aldi. Originally from Spain, Laura succeeded in the Latin American/Spanish market developing local and global work as a creative planner at LOWE, TBWA, BBDO, Publicis and during almost six years at Señora Rushmore – one of WPP´s most outstanding creative boutiques – helping clients such as Coca-Cola and The International Olympic Committee.

Her work has been recognised in many advertising festivals, including British Arrows, D&AD, Cannes Lions, The One Show, Clio Awards, The NY Festivals, Echo, Caples, Effies, Fiap and El Sol.