Don't interrupt the thing people love, be the thing people love.
Hollie Newton is the ECD at Sunshine where she is currently leading the enormous task of taking BBC Three off-air and onto the internet.
As the former creative director at acclaimed London agency Grey, Hollie led the team to win Volvo Cars globally, creating a turnaround for the agency’s business. Not only this, she led them to victory at this year’s Cannes Lions where they were awarded two Cannes Grand Prix for Volvo’s ‘LifePaint’ project. Hollie also ran the much loved McVities biscuits account. Before that, Hollie spent four years at Wieden+Kennedy London, creating award-winning work for Lurpak, Honda, and Nokia, among others. She started her career in the industry at Engine, where she was described as “a powerhouse of a thinker”, then shortly after joined the team at Nitro (known now as SapientNitro) in 2008, where she worked as a creative on Foot Locker and Volvo.