Helen Calcraft

Founding Partner, Lucky Generals

Helen spent her first decade in advertising at AMVBBDO, and loved every minute.  She went on to London Business School’s Executive MBA programme where she graduated with distinction. Despite taking precisely none of the school’s great courses in entrepreneurship, she then co-founded ad agency MCBD in 1999. Ten wonderful years later, MCBD was a top 25 agency, serving some great brands such as Waitrose, Virgin, the Department of Health and Premier Foods (for whom the iconic Hovis spot “Go on Lad” was voted the British public’s advert of the decade). 

After a brief stint as Chairman of Dare, Helen opted for start-up life all over again, with Danny Brooke-Taylor and Andy Nairn. Lucky Generals, founded in 2013, is a creative company for people on a mission. The agency is already working on some fantastic missions for clients such as Paddy Power, Amazon, Unilever and Twitter. And the partners are finding that the harder they work, the luckier they seem to get.