Nike, "Write The Future" made for Wieden+Kennedy Amsterdam by Independent Films, directed by Alejandro Gonzalez Inarritu.
  • Advertising Agency
    Wieden+Kennedy Amsterdam
  • Executive Creative Directors
    Eric Quennoy and Mark Bernath
  • Agency TV Producers
    Elissa Singstock and Olivier Klonhammer
  • Production Company
    Independent Films
  • Director
    Alejandro Gonzalez Inarritu
  • Executive Producers
    Jani Guest, Richard Pacler and Dave Morrison
  • Producer
    Jani Guest
  • Cinematographer
    Emmanuel Lubezki
  • Editing Company
  • Editors
    Rich Orrick and Ben Jordan
  • Post Production Company
    The Mill
  • Audio Post Production
    Grand Central Sound Studios
  • Sound Design
    Raja Sehgal
Craft 2010
  • Original Award Name
    The Best Crafted Commercial of the Year
  • Members of the Jury
    Patrick Jocelyn, The Foundry
    Wizzo, Wizzo & Co
    Jani Guest, Independent
    Louise Constad
    John Beard
    Amy Hubbard, Hubbard Casting
    Graham Bird, MPC
    Helen Stanley, Framestore
    Joce Capper, Rushes
    Kate Halfpenny
    Yan Elliott, WCRS
    Kate Stanners, Saatchi & Saatchi
    Andy Gulliman, Saatchi & Saatchi
    Russell Icke, Whitehouse
    Mark Ward, Asylum
    Madeleine Sanderson, Partizan
    Pete Raeburn, Soundtree
    Johnnie Burn, Wave
    Simon Ratigan, HLA
    Zoe Bell
    Davud Karbassioun, BBH
    Jake Mengers, MPC
    Jake Polonsky
    Maggie Blundell, DDB
    Paul Rothwell, Gorgeous
    Cedric Gairard, Nexus