British Arrows 2012 Shortlist

Breads And Cereals

Weetabix ‘Big Day’ made for BBH by Smuggler, directed by Guy Shelmerdine

Dairy Products

Cravendale ‘Cats With Thumbs’ made for Wieden + Kennedy by Smith and Jones Films, directed by Ulf Johansson
Yeo Valley ‘Harmony in Nature’ made for BBH by Pulse Films, directed by Jonathan Hopkins

Food

Wall’s Sausages ‘Kitchen’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod
Wall’s Sausage Rolls ‘Garage’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod

Non Alcoholic Beverages And Water

Lucozade ‘The Arrival’ made for Grey London by Mustard, directed by Dom Bridges
Aldi Tea ‘Tea’ made for McCann Manchester by Love, directed by M J Delaney
Robinson’s Double Concentrate ‘Squash for all” made for BBH by Warp films, directed by Shane Meadows

Alcoholic Drinks

Magners ‘Strong Man’ made for Red Brick Road by Stink, directed by Ivan Zacharius
Magners ‘Bees’ made for Red Brick Road by Stink, directed by Ivan Zacharius
Foster’s ‘Haircut’ made for Adam & Eve by Hungry Man, directed by Tim Bullock
Foster’s ‘Sun Cream’ made for Adam & Eve by Hungry Man, directed by Tim Bullock
Aldi Wine ‘Wine’ made for McCann Manchester by Love, directed by M J Delaney
San Miguel ‘A Life Well Lived’ made for Saatchi & Saatchi by Somesuch & Co, directed by Daniel Wolfe
Heineken ‘Date’ made for Wieden + Kennedy Amsterdam by Sonny London, directed by Fredrik Bond
Heineken ‘The Entrance’ made Wieden + Kennedy Amsterdam by Sonny London, directed by Fredrik Bond
Kronenbourg 1664 ‘Slow Song 2 – Baggy Trousers’ made for BBH by Rattling Stick, directed by Andy McLeod

Household Soaps, Detergents And Toiletries

Boots No.7 ‘Ta Dah!’ made for Mother by Pulse Films, directed by thirtytwo
Axe Excite ‘My Angel Girlfriend’ made for BBH by Moxie Pictures, directed by Frank Todaro

Confectionery And Snacks

Walkers Comic Relief ‘Clash of the Comics – Waxing’ made for AMV BBDO by Weilands, directed by Paul Weiland
Doritos ‘Dip Desperado’ made for AMV BBDO by Independent, directed by Gary Freeman, Glue Society

Vehicles And Automotive Products

Audi A1 ‘Oomph’ made for BBH by Rogue Films, directed by Sam Brown
VW ‘Roof’ made for DDB by Blink, directed by Benito Montorio
Renault Z.E. ‘Electric Life’ made for Publicis Conseil by Blink, directed by Dougal Wilson
Audi A6 Avant ‘Hummingbird’ made for BBH by Knucklehead, directed by Daniel Barber

Retail

John Lewis Christmas ‘The Long Wait’ made for Adam & Eve by Blink Productions, directed by Dougal Wilson
John Lewis ‘Through The Ages’ made for Adam & Eve by Rattling Stick, directed by Ringan Ledwidge
Boots ‘Half a Look’ made for Mother by Outsider, directed by Ric Cantor
KFC ‘Emergency Chairs’ made for BBH by Blink Productions, directed by Benito Montorio
Debenhams ‘Mother’s Day’ made for JWT by Bare Films, directed by Joanna Bailey
Harvey Nichols ‘Walk of Shame’ made for DDB UK by Outsider, directed by James Rouse

Corporate

John Lewis Christmas ‘The Long Wait’ made for Adam & Eve by Blink Productions, directed by Dougal Wilson
John Lewis ‘Through The Ages’ made for Adam & Eve by Rattling Stick, directed by Ringan Ledwidge
Sky Movies ‘Coming Home’ made for WCRS/Engine by Rattling Stick, directed by Ivan Bird
Sky Bet ‘The Excitement of Uncertainty’ made for WCRS/Engine by Outsider, directed by Larry Seftel and Dave Day
British Paralympics ‘1 million kids challenge’ made for AMV BBDO by Gorgeous, directed by Chris Palmer
Match.com ‘Ukelele’ made for Mother by Stink, directed by Nacho Gayan
BBC ‘Wonderful World’ made for BBC by RKCR/Y&R by Red Bee Media, directed by Ted Heath and Paul Angus

Telecommunications Services (Networks) And Products

Talk Talk ‘Homes within Homes’ made for CHI & Partners by Stink, directed by Adam Berg
O2 ‘Get up for England’ made for VCCP by RSA Films, directed by Jesse Peretz
T Mobile ‘Wedding’ made for Saatchi & Saatchi by Gorgeous, directed by Chris Palmer

Transport, Travel, Leisure And Tourism

Sky Bet ‘The Excitement of Uncertainty’ made for WCRS/Engine by Outsider, directed by Larry Seftel and Dave Day
Thomson ‘Time for a Holiday’ made for BMB by Academy, directed by Martin de Thurah
Avios ‘Fly’ made for 101 London by HLA, directed by Simon Ratigan

Public Service Advertising

British Heart Foundation ‘Vinnie’ made for Grey London by Hungry Man, directed by Wayne McClanny
MTV Staying Alive UK ‘Being With You’ made for Ogilvy by Smuggler, directed by Neil Harris
BBC ‘Wonderful World’ made for RKCR/Y&R by Red Bee Media, directed by Ted Heath and Paul Angus
British Heart Foundation ‘Angina Monologues’ made for Grey London by Phil MacIntyre Entertainment, directed by Geoff Posner
Scottish Government – Knife Crime ‘Knife Crime Animation’ made for The Leith Agency, MTP and Ink Digital, directed by Vicki Haworth & Harriet Buckley

Fashion (Non Sporting Clothing And Shoes)

ASOS Menwear A/W ’11 ‘Urban Tour – London’ made for BBH by Stink Digital, directed by Sebastian Strasser

Promotions

Doritos ‘Dip Desperado’ made for AMV BBDO by Independent, directed by Gary Freeman, Glue Society

Computer Software, Toys And Games

Google Chrome ‘Jamal’ made for BBH by The Mill, directed by Carl Addy and PK
Google Chrome ‘Emails From Dad – Dear Hollie’ made for BBH by The Mill
Google Chrome ‘It Gets Better’ made for BBH by The Mill

International

Martini ‘Luck is an Attitude’ made for Fred and Farid, Paris by Gorgeous, directed by Peter Thwaites
Stella Artois ‘Quest’ made for Mother by Rattling Stick, directed by Ringan Ledwidge

New Advertiser To TV

Google Chrome ‘Jamal’ made for BBH by The Mill, directed by Carl Addy and PK
Google Chrome ‘Emails From Dad – Dear Hollie’ made for BBH by The Mill
Google Chrome ‘It Gets Better’ made for BBH by The Mill

Charity

British Heart Foundation ‘Vinnie’ made for Grey London by Hungry Man, directed by Wayne McClanny
Cancer Research Couples: Roger made for AMV BBDO by The Bare Film Company, directed by Joanne Bailey
Barnardo’s ‘Life Story’ made for BBH by Rattling Stick, directed by Ringan Ledwidge
Cancer Research Couples: Karen made for AMV BBDO by The Bare Film Company. Directed by Joanne Bailey

Television And Radio Station Promotions

Channel 4 ‘Street Summer’ made for Channel 4 by 4Creative, directed by Neil Gorringe
Sky Movies ‘Coming Home’ made for WCRS/Engine by Rattling Stick, directed by Ivan Bird
BBC ‘Wonderful World’ made for BBC by RKCR/Y&R by Red Bee Media, directed by Ted Heath and Paul Angus

Best 20 Second TV Commercial

Aldi Low Fat Cereal ‘Cereal’ made for McCann Manchester by Love, directed by M J Delaney
Aldi Tea ‘Tea’ made for McCann Manchester by Love, directed by M J Delaney
Specsavers ‘Sauna’ made for Specsavers Creative by Rattling Stick, directed by Daniel Kleinman

Best 30 Second TV Commercial

Wall’s Sausages ‘Kitchen’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod
Wall’s Sausage Rolls ‘Garage’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod

Best Over 30 And Up To 60 Second TV Commercial

Cravendale ‘Cats With Thumbs’ made for Wieden + Kennedy by Smith and Jones Films, directed by Ulf Johansson
Talk Talk ‘Homes Within Homes’ made for CHI and Partners by Stink, directed by Adam Berg
Volkswagen ‘Roof’ made for DDB UK by Blink, directed by Benito Montorio
John Lewis ‘Through The Ages’ made for Adam & Eve by Rattling Stick, directed by Ringan Ledwidge
British Heart Foundation ‘Vinnie’ made for Grey London by Hungry Man, directed by Wayne McClanny
Virgin Media ‘Our House’ made for DDB UK by Academy Films, directed by Seb Edwards
Gu Puds ‘Urge’ made for DDB UK by Pulse films, directed by thritytwo
MTV Staying Alive UK ‘Being With You’ made for Ogilvy by Smuggler, directed by Neil Harris
O2 ‘Get up for England’ made for VCCP by RSA Films, directed by Jesse Peretz
Match.com ‘Ukelele’ made for Mother by Stink, directed by Nacho Gayan
Boots No.7 ‘Ta Dah!’ made for Mother by Pulse Films, directed by thirtytwo
Wall’s Sausages ‘Kitchen’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod
Wall’s Sausage Rolls ‘Garage’ made for Saatchi & Saatchi by Rattling Stick, directed by Andy McLeod
Weetabix ‘Big Day’ made for BBH by Smuggler, directed by Guy Shelmerdine
Barnardo’s ‘Life Story’ made for BBH by Rattling Stick, directed by Ringan Ledwidge

Best Over 60 And Up To 90 Second TV Commercial

Hovis Soft White Bread ‘Farmer’s Race’ made for Dare by Blink Productions, directed by Dougal Wilson
John Lewis Christmas ‘The Long Wait’ made for Adam & Eve by Blink Productions, directed by Dougal Wilson
Heineken ‘The Entrance’ made Wieden + Kennedy Amsterdam by Sonny London, directed by Fredrik Bond
Barnardo’s ‘Life Story’ made for BBH by Rattling Stick, directed by Ringan Ledwidge
Time to Change ‘Reactions’ made for Dare by Blink, directed by Tom Tagholm

Best Over 90 Second TV Commercial Using Paid For Media

T Mobile ‘Parking Ticket’ made for Saatchi & Saatchi by Smuggler, directed by Jamie Rafn
Yeo Valley ‘Harmony in Nature made for BBH by Pulse Films, directed by Jonathan Hopkins

Best Over 90 Second Web Based Film

British Heart Foundation ‘Vinnie’ made for Grey London by Hungry Man, directed by Wayne McClanny
British Paralympics ‘1 million kids challenge’ made for AMV BBDO by Gorgeous, directed by Chris Palmer
Doritos ‘Dip Desperado’ made for AMV BBDO by Independent, directed by Gary Freeman, Glue Society
Natwest ‘Secret Cricketer’ made for Glue Isobar by Outsider, directed by James Rouse
T Mobile ‘Wedding’ made for Saatchi & Saatchi by Gorgeous, directed by Chris Palmer

Best New Creative Team

Gu Puds ‘Urge’ made for DDB UK by Pulse films, directed by thritytwo
Barnardo’s ‘Life Story’ made for BBH by Rattling Stick, directed by Ringan Ledwidge
Yeo Valley ‘Harmony in Nature made for BBH by Pulse Films, directed by Jonathan Hopkins

Best 30-59 Second Cinema Commercial

Harvey Nichols ‘Walk of Shame’ made for DDB UK by Outsider, directed by James Rouse
Pot Noodle ‘WAG’ made for Mother by Radical Media, directed by Rosey

Best 60-90 Second Cinema Commercial

John Lewis Christmas ‘The Long Wait’ made for Adam & Eve by Blink Productions, directed by Dougal Wilson
Orange ‘Orange Goldspots – The Muppets’ made for Fallon by Soap Box Films
Orange ‘Orange Goldspots – Intermission’ made for Fallon by Outsider, directed by James Rouse

Commercials Made Specifically For And Only Shown In Cinemas

Orange ‘Orange Goldspots – Intermission’ made for Fallon by Outsider, directed by James Rouse
Orange ‘Orange Goldspots – The Muppets’ made for Fallon by Soap Box Films

Best Integrated

Foster’s Integrated Film made for Adam & Eve/HyperNaked, directed by Tim Bullock and John Long
British Heart Foundation ‘Angina Monologues’ made for Grey London by Phil Macintyre Entertainment, directed by Geoff Posner
Save The Children made for Adam & Eve by Gorgeous, directed by Chris Palmer
Walkers Comic Relief ‘Clash of the Comics’ made for AMV BBDO by Weilands, directed by Paul Weiland
ASOS Menswear A/W 2011 ‘ASOS Urban Tour’ made for BBH by Stinkdigital and Pulse Films, directed by Sebastian Strasser and Ben Newman

UK TV Series

Aldi made for McCann Manchester by Love, directed by M J Delaney
Boots made for Mother by Outsider, directed by Ric Cantor